Blog
Latest articles on ad protection, analytics, and Google Ads
How to Detect Automated Clicks in Mobile Traffic
Most bots today mimic mobile users. Learn how to spot the difference between real and fake traffic.
How to Filter Traffic from Suspicious Referral Sources
Not all referrals are valuable. Some sources only bring bots or fraudulent clicks.
How to Detect Bots Using Behavioral Patterns
Bots rarely act like real users. If you know what to look for, they’re easy to detect.
Why You Shouldn’t Rely on Google Analytics Alone to Detect Click Fraud
Google Analytics shows general metrics, but can’t reliably detect bots or click fraud.
How Suspicious Activity Impacts Your Website’s SEO Performance
Click fraud and bots don’t just hurt ads—they distort behavioral signals crucial for SEO.
How Click Fraud Affects Retargeting Results
Retargeting is meant to re-engage real users — but when bots are on your list, your campaigns lose value.
How Suspicious Activity Affects Your Google Ads Quality Score
Google considers engagement, not just clicks. If most clicks are suspicious, your quality score drops.
How to Reduce Ad Spend by Filtering Out Bad Traffic
Your ad budget can work harder — you just need to remove bad traffic first.
Why You Should Exclude Suspicious IPs from Google Ads
Every suspicious IP can waste your ad budget. Excluding them is the first step to better performance.
Why Bounce Rate Is a Key Indicator of Click Fraud
High bounce rate doesn’t always mean poor content — it could signal bots or invalid clicks.