Blog
Latest articles on ad protection, analytics, and Google Ads
How to Tell If a Bot Clicked Your Ad Instead of a Human
A few behavior-based signs can quickly reveal if your ad click came from a bot or a real user.
How to Evaluate Ad Channel Performance Without Fraud
Not all channels bring value. Learn to evaluate their true performance without fraud interference.
How to Protect Your Website from Bots Using Behavioral Analytics
CAPTCHAs alone don’t stop bots. You need behavior-based analysis to catch them.
How to Detect Repeated Clicks from the Same Device
One device generating dozens of clicks? It might be a competitor—or fraud. Here’s how to spot it.
How to Detect Click Fraud in Social Media Traffic
Social traffic isn’t immune to fraud. Bots and click farms also attack from Facebook, Instagram, and TikTok.
How to Identify Real Users Among Bot Noise
When your site is flooded with bot traffic, spotting real users becomes essential.
How Click Fraud Increases Your Cost Per Acquisition (CPA)
Rising CPA isn't always due to poor ads — it's often the hidden cost of click fraud.
How Scrolling and Interaction Distinguish Customers from Bots
Humans scroll, click, and interact. Bots don’t. No movement is one of the clearest fraud signals.
How to Detect Competitor Click Fraud on Your Ads
In competitive niches, your rivals may be clicking your ads to drain your budget. Learn how to spot them.
How Often Should You Update Your IP Exclusion List?
Adding an IP once isn’t enough. You need regular updates to stay protected from fraud.