Blog
Latest articles on ad protection, analytics, and Google Ads
How Click Fraud Interferes with Proper A/B Ad Testing
A/B testing is meant to reveal what works. But if fraud is in your data, your test results become unreliable.
Why Click Fraud Hurts More Than Just Your Budget — It Damages Reputation Too
Click fraud leads not only to budget losses, but can also harm your brand image and mislead your partners.
How to Evaluate Ad Performance Without Fraud Interference
Click fraud and bot traffic distort campaign data. Here’s how to get a clear picture of true ad performance.
What Is a Bot Farm and How It Affects Online Advertising
Bot farms are large networks of fake devices or accounts pretending to be real users. They’re a serious threat to online ads.
How Bot Traffic Affects Your Facebook Ad Campaigns
Facebook tries to block bots, but some still get through. Here's how they hurt your campaigns.
What Are “Warm” and “Cold” Clicks — and How Fraud Masks Them
Not all clicks are equal—some lead to sales, others don’t. Fraud makes them harder to identify.
How Click Fraud Affects Your Ad Budget in the Long Run
Click fraud isn’t just a one-time loss — it impacts your strategy, analytics, and ROI for months to come.
How to Analyze Visitor Behavior to Detect Click Fraud
Behavioral analysis is the most reliable way to identify bots, click fraud, and low-quality traffic.
Why Click Fraud in Remarketing Campaigns Is Even More Dangerous
Remarketing targets warm audiences—but that also makes it more vulnerable to click fraud.
How Click Fraud Affects Smart Bidding in Google Ads
If Google Ads algorithms see fraud as real activity, it can damage smart bidding performance.